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Number of Pages 7
This research paper: This 7 page paper is based in a case study supplied by a student and gives an exam style answer. The first part of the paper presents a marketing plan for the UK clothing company Reiss which competes with companies such as DKNY and Boss. The paper outlines a potential three year marketing plan to increase sales and the customer base. The second part of the paper looks at how the company could expand into Europe focusing on the creation of a brand image.
File: TS14_TEreiss.rtf
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