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Number of Pages 12
This research paper: This 12 page paper considers who 3 UK retailers; Carphone Warehouse, Argos who are both internet and high street retailers and Amazon which is an internet only retailer, all sell the same product; the Samsung X600 mobile telephone. The paper examines these retailers using the 4 P's model where product, price, placement and promotion are all compared. The bibliography cites 8 sources.
File: TS14_TEsamX600.rtf
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