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Number of Pages 23
This research paper: This 23 page paper examines the UK supermarket chain Sainsbury’s from a marketing perspective. The paper starts with the history and current position, conducts a financial analysis and then carries out an in-depth SWOT analysis before examining the way that Sainsbury try to compete. This information is used to outline a strategy for Sainsbury to compete against companies such as Tesco and Wal-Mart, increase loyalty and regain lost market share. The bibliography cites 15 sources.
File: TS14_TEsainsbury.rtf
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