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Number of Pages 5
This research paper: Supermarkets may be seen as having a broad appeal across many market segments. This 5 page paper argues that this appearance may be misleading as the use of demographics and psychographics to segment the market is a tactics used by the supermarkets in order to maximise their sales. The paper shows how this is done with numerous examples. The bibliography cites 4 sources.
File: TS14_TEsegsu1.rtf
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